IMSERV Astral
IMSERV Astral is our industry-leading SaaS platform, powering cutting-edge data insights and analytics
In April 2025 IMSERV acquired Astral Tech. Combined with our deep energy expertise we’re on a mission to eliminate fragmentation and complexity, instead giving customers total clarity and control.
See the full capabilities on the Astral Tech website.
IMSERV Astral
IMSERV Astral is our industry-leading SaaS platform, powering cutting-edge data insights and analytics
In April 2025 IMSERV acquired Astral Tech. Combined with our deep energy expertise we’re on a mission to eliminate fragmentation and complexity, instead giving customers total clarity and control.
See the full capabilities on the Astral Tech website.
Expertise
Where Deep Energy Expertise Meets Cloud Innovation
Global Reach and Proven Scale
We handle 25% of all global industrial and commercial (I&C) energy consumption data, and power solutions across 40 U.S. states.
Guaranteed Data Integrity
Full integration with IMSERV's metering services delivers one source of truth across meters, billing, assets and customer interactions.
An AI-driven Asset
IMSERV Astral’s AI capabilities reduce your cost-to-serve, and predict issues like anomalies and bad debt – accelerating your path to net zero.
Modular Solutions For Every Challenge
Astral CX (Customer Xperience – residential and small businesses) manages end-to-end digital journeys for residential customers. It handles accounts, invoices, payments, meter readings and reporting.
Astral CX+ (Customer Xperience – commercial and industrial) delivers tailored end-to-end digital journeys specifically for the C&I segment. It covers portfolio reporting, site groups, forecasting and flex pricing tools.
Astral JX (Join Xperience) manages the full customer journey, from quote to contract renewal. It includes digital tools for negotiation, e-signing and product management.
Astral BX (Broker Xperience) is built to specifically support brokers and partners. It can handle enrollments, commission calculations and reporting.
Astral RX (Relationship Xperience) is the CRM layer that manages enrollments, queries and offers a 360-degree view of the customer.
Astral MX (Marketing Xperience) focuses on customer engagement and retention. It manages campaigns, surveys, prospecting and debt management.
Astral EDM Data Analytics provides advanced data visualisation, insights and benchmarking capabilities. It also delivers precise consumption alerts and enables critical CO2 reporting.
Astral CDL Market leading end-to-end digital customer experiences for energy retailers and utilities.
Astral CX (Customer Xperience – residential and small businesses) manages end-to-end digital journeys for residential customers. It handles accounts, invoices, payments, meter readings and reporting.
Learn moreAstral CX+ (Customer Xperience – commercial and industrial) delivers tailored end-to-end digital journeys specifically for the C&I segment. It covers portfolio reporting, site groups, forecasting and flex pricing tools.
Learn moreAstral JX (Join Xperience) manages the full customer journey, from quote to contract renewal. It includes digital tools for negotiation, e-signing and product management.
Learn moreAstral BX (Broker Xperience) is built to specifically support brokers and partners. It can handle enrollments, commission calculations and reporting.
Learn moreAstral RX (Relationship Xperience) is the CRM layer that manages enrollments, queries and offers a 360-degree view of the customer.
Learn moreAstral MX (Marketing Xperience) focuses on customer engagement and retention. It manages campaigns, surveys, prospecting and debt management.
Learn moreAstral EDM Data Analytics provides advanced data visualisation, insights and benchmarking capabilities. It also delivers precise consumption alerts and enables critical CO2 reporting.
Learn moreAstral CDL Market leading end-to-end digital customer experiences for energy retailers and utilities.
Learn moreAdvantages
The Astral Advantage
Rapid Deployment
Get market-leading, cloud-based SaaS modules live quickly.
Absolute Data Truth
Say goodbye to data chaos – eliminate silos with a platform that fully integrates with your core systems.
Scalable and Secure
‘Pure-cloud’ architecture and security, built for global reach and future-proof scale.
Ready For Tomorrow
Get prepared for Market-wide Half Hourly Settlement (MHHS) and evolving data demands, with its AI and machine learning capabilities.
connected assets monitored
of UK electricity data tracked
top UK suppliers choose US
reads processed monthly
500
connected assets monitored
25
of UK electricity data tracked
90
top UK suppliers choose US
5
reads processed monthly
Powering Your Results
Where IMSERV Astral
delivers results
Energy Suppliers:
Achieve MHHS readiness and settlement accuracy using Astral EDM and CDL.
Utilities and Retailers:
Accelerate digital transformation by launching customer portals across markets, with Astral CX and CX+.
TPIs
Streamline lead-to-join, calculate commissions and launch targeted campaigns with Astral BX and MX.
Large I&C Clients
Improve consumption, forecast flex-pricing and meet sustainability goals with Astral EDM and advanced analytics.
Serving 25% of UK’s C&I meter points and active across 40 U.S. states
Recognised globally as a mature SaaS leader in utilities data and customer platforms
Joined IMSERV in April 2025, creating a global energy data powerhouse backed by Bluewater private equity
Serving 25% of UK’s C&I meter points and active across 40 U.S. states
Recognised globally as a mature SaaS leader in utilities data and customer platforms
Joined IMSERV in April 2025, creating a global energy data powerhouse backed by Bluewater private equity
