November 4, 2025
From field to insight: IMSERV rebrands and develops new tools for smarter energy management
IMSERV has today launched a new brand that marks its transition from metering services to full energy data intelligence. The move will also see the leading meter services provider invest in a pipeline of customer-led, data-driven products and solutions that deliver greater visibility, flexibility and sustainability to meet growing demand for better energy management and control.
Suppliers, businesses, and the public sector are driving these innovations, as they seek higher-quality data to give them the confidence to make informed decisions, at a time when managing energy remains a major challenge.
For more than 30 years, IMSERV has helped its customers tackle the challenges others avoid, from complex metering portfolios and shared circuits to inconsistent data. The new IMSERV combines one of the UK’s most experienced field engineering teams with in-house technology innovation, giving customers the clarity and confidence to manage energy more intelligently. This is supported by a new wave of products and services designed around their needs.
One new development focuses on shared and multi-occupancy sites. The solution allows for detailed energy use data at the sub-unit level. This enables businesses to compare usage across sites or units, identify hotspots, and make informed decisions to reduce energy consumption. By combining field and data expertise, IMSERV is tackling industry problems at source, delivering improved visibility across the sector. These innovations support a fairer, more flexible and lower-carbon energy system for everyone.
Jo Cox, CEO of IMSERV, said:
“For decades, IMSERV has been a trusted partner in metering and data services, helping businesses manage some of the most complex energy challenges in the market. As costs rise and sustainability targets become tighter, and in response to significant industry developments such as Market-wide Half-Hourly Settlement, the need for clear, reliable insights has never been greater. This launch marks the start of a wider programme of innovation, with new solutions to help our customers see, understand and optimise their energy use.
“We are now entering a new phase of innovation. We are combining our engineering expertise with advanced analytics to provide customers with the clarity and confidence they need to make informed energy decisions. Our new brand reflects this focus, with new products in development that deliver the visibility, flexibility and fairness our customers are asking for.”
IMSERV Astral will power these developments. Built on technology gained through the acquisition of Astral Tech earlier this year, the platform combines information from meters, assets and customer systems into a single, secure and intelligent environment. It connects what happens in the field with analytics that help customers act quickly, improve accuracy and manage energy more efficiently.
The technology supports IMSERV’s 300 accredited engineers nationwide, who maintain more than 1.25 million UK meters and cover around 60 per cent of the Market-Wide Half-Hourly Settlement market, ensuring the accuracy and reliability every customer can depend on.
IMSERV’s new brand brings its purpose to life: to make the complex simple. It reflects the company’s confidence in tackling complex challenges across the energy sector and its commitment to practical innovation that delivers measurable results.
IMSERV will also be present at industry events, including Future of Utilities: Smart Energy, where it will showcase its latest insights on data innovation and customer-led solutions.